On the Beach puts first fly-cruise and stay collection on sale

On the Beach’s cruise division has launched its first fly-cruise and stay collection.

The programme started with 40 packages from 12 cruise lines available for customers to book, with more planned to be added on a daily basis.

The packages are on sale under Med cruise-and-stay, Far East cruise-and-stay and Caribbean cruise-and-stay.

Since launching in November, the division has gone from offering cruise-only deals with three cruise lines to selling a range of ex-UK and fly-cruise products with a “flexi-pay” option under the cruise tab on the homepage.

Cruise director Si Morris-Green the launch was “another fantastic milestone” on the division’s journey, following opening a call centre in Manchester and a dedicated cruise website for the Irish market earlier this year.

He said repackaging and creating “a more differentiated product” was a key focus and looking ahead he was eyeing entry into the luxury, expedition and river sectors.