Who are Asia Pacific travellers buying alcohol for in global travel retail? – Market Intel

The global travel retail channel is in the midst of a ‘me-centric’ revolution, where travellers are increasingly prioritising personal treats over traditional gifting. This trend, however, is particularly nuanced within India’s alcohol sector.Research from m1nd-set covering the 12 months of last year shows that across all duty-free purchases globally, personal consumption remained the primary purchase driver, accounting for over half (56%) of sales. Gifting, meanwhile, remained the second-largest category (23%). This represents a significant change from the pre-Covid period of 2017–20, w