The alcohol trends in global travel retail for UK shoppers – Market Intel

Global alcohol shoppers are becoming increasingly precise in planning their purchases in the global travel retail channel, according to an analysis of the evolving landscape of shopper intent by travel retail research specialists m1nd-set. Buyers from the UK, however, are more susceptible to immediate inspiration on the shop floor, opening huge opportunities for brand owners and GTR operators to influence shopper decisions in-store.The rise of spontaneityAcross the total duty-free environment, the consumer’s decision to go shopping remains largely spontaneous. Just under a third (31%) of all b