The 11 new rules for winning at travel

There comes a moment in an overstimulated modern life when travel begins to feel a little blah. You’re too busy to get excited, too tired for wonder. Perhaps you’ve raised the bar so high that anything less than seaplanes and iconic stays simply doesn’t hit like it used to.

Callum Fraser, architect and founder of Fraser & Partners, says the problem isn’t just a mindset. Hotels are actually getting blander. He wants to know why a five-star room in Tokyo feels almost identical to one in Melbourne, London or New York.

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