Newmarket Holidays kicks off World Cup trade incentive

Newmarket Holidays has kicked off a trade incentive to celebrate the Fifa World Cup, which starts today (June 11).

Travel agents have the chance to secure one of two places on US or Canada fam trip, taking place in 2027.

The campaign challenges agents to score a hat trick – those who make three bookings from Newmarket Holidays’ touring collection during the World Cup booking window will have their name in the draw to win a place.

Running throughout the tournament from June 11 to July 19, the incentive aims to reward and engage trade partners during one of the world’s most high-profile sporting events – and maximise summer booking opportunities.

Hayley Morris, head of trade sales and partnerships, said: “We wanted to create a trade incentive that was simple, exciting and genuinely rewarding for our agent partners during one of the biggest global sporting events in the calendar.

“This gives agents the opportunity to secure a place on our 2027 USA or Canada fam trip by doing what they do best, creating wish-list holidays for their customers.

“With no exclusions across the portfolio, every booking counts.”