ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On

OpenAI has turned on cost-per-click ads inside ChatGPT, according to Digiday. The shift moves ChatGPT ads off an impression-based model — where advertisers paid for views — and onto the pricing model that underpins search advertising.

Per-click pricing is how Google built its ad empire, and it’s the benchmark travel marketers already use to measure performance. OpenAI’s move puts ChatGPT into that same auction logic, raising a key