Auria Travel launches specialist luxury cruise brand

Auria Travel has launched a specialist luxury cruise brand to “tap straight into a growing market”.

Cruise Luxe is now available to customers online and focuses on tailor-making cruise packages that are “five-star and above”, complete with transfers, flights, excursions and other add-ons.

The brand will sell ocean, river, expedition and yacht cruises. Rather than offering a direct-booking service, the website will distribute enquiries to members of the Auria Travel team.

Founder Markus Kendall-Young told Travel Weekly the brand had been in development for months and was intended to fill “a gap” in a growing market by offering an “end-to-end five-star premium concierge style experience”.

“This came about because of my own personal love of cruising,” he said. “I know as somebody who has booked 51 cruises for myself before I came back into travel that it is nice to book with a specialist.”