Signs appear in the department store window announcing the shop will close in March 2026.
Figures show more shoppers are heading out later so they can also attend social events.
Stallholders believe the St Saviour’s Yard offering will be “healthy competition” for Norwich Market.
Telford Centre manager Glynn Morrow said December could be “make or break” for some retailers.
Business owners across the South West say the festive period remains a very important time of year.