Advantage hits record £17.6bn global turnover

Advantage Travel Partnership reported a record global turnover of £17.6 billion for the financial year to 30 September 2025.

UK member sales rose slightly to £8.9bn, compared with £8.8bn in the previous year. Of these, around 40% came from leisure sales and the remainder from business travel, said Advantage. 

Commercial Director John Sullivan said consumer trends were’ strongly value-driven’, noting that Advantage had not seen ‘a race to the bottom in pricing’.  Average booking values were up 8% on short-haul trips and 7% on long-haul journeys compared with the previous economic year, reflecting ‘considerable’ growth rather than just price increases.

Advantage also expanded its global footprint, adding Oman and Cyprus to a network now spanning 83 countries.

Chair Steven Esom added: “These financial results, achieved in challenging conditions, speak for themselves. Our members continue to grow, our network continues to expand, and our strategic foundations have never been stronger.”